Scroll stops here / Hooksmith

Turn products into
scroll-stoppers.

Your product deserves better advertising. We turn it into concept-led, short-form video ads for D2C brands—without a big production team or a lengthy shoot.

Built for home, kitchen & pet brands. Delivered globally.

Illustrative creative workspace with editing tools and product moodboards
Studio illustrationReal products. Bolder stories.

Strategy + AI production

Human-led conceptsYour existing product footageOne revisionMade for creative testing

01 / The creative engine

Same product.
More possibilities.

For D2C brands already running ads and needing fresh creative. We develop hooks, narratives and product demonstrations around what makes your product useful. Home, kitchen and pet accessories are our starting point.

1

short-form video ad in your pilot

15–30 seconds, vertical format, with two opening-hook versions and captions.

01

Find the reason to stop

Two opening-hook versions for your pilot ad, so you can test alternative ways into the same product story.

02

Choose the right story

We build the creative around your existing product footage. On the call, we discuss the narrative and demonstration that fit your assets.

03

Make it feed-ready

AI-assisted production with human creative direction and captions included. One revision helps refine your final cut.

04

Get back to testing

We confirm the delivery timeline in your proposal after reviewing your footage. You handle campaign setup and performance tracking; we handle the creative.

02 / Start small. Test the fit.

Your first ad.
Built with intent.

Get to know our creative process before discussing recurring production. We confirm your assets, creative direction and deliverables in a proposal before work begins.

AI Video Ad Pilot

One ad. Two ways to hook.

One 15–30-second vertical video ad, two opening-hook versions, captions and one revision, using your existing product assets. Prepared for short-form feeds such as Reels, TikTok and Shorts.

A focused launch-rate pilot to test the creative process. We confirm your delivery timeline in the proposal. The current offer and price are listed below.

Discuss your pilot

03 / From inquiry to first cut

A conversation first.
A clear plan next.

01

Inquiry & call

Share your store, priority product and existing assets. We discuss your audience, creative needs and whether the pilot fits.

02

Proposal & scope

Review your ad concept, two opening-hook versions, timeline and agreed price. Approve the proposal before production starts.

03

Invoice & production

Pay through the existing MadeThis payment path on your invoice. Send the agreed assets; we produce, revise and deliver your videos.

04 / Your next creative starts here

Bring the product.
We’ll bring the hooks.

Share your store, product and available assets. Let’s work out what your pilot video ad could look like.

Let’s talk creative